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I may meander but I'm 'exploring', not lost

May 5, 2008

Logo fun

A new logo at the UK's Office of Government Commerce looks fine, until you turn it on its side.

This reminds me of the issue of naming products that will be sold internationally. Something totally innocent in one country may be highly inappropriate in another. I won't be too specific here but some of the model names I spotted in Japan last month would be considered offensive in some other countries.

Or, as Anton would say, "context is everything".