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26 Jul 2005

An upside to privacy breaches?

An editorial in Chief Marketing Officer Magazine hints at a possible upside to recent privacy breaches splattered across the press. "Privacy activists are up in arms over ChoicePoint and other high-profile security breaches at institutions such Bank of America, DSW and CardSystems, where 40 million credit card accounts from Visa, MasterCard and other card issuers may have been compromised. Legislation to tackle growing worries over credit report information, data breach disclosures and spyware is in the political pipeline. Wary consumers are increasingly reluctant to share personal information with marketers." Well OK, maybe calling it an 'upside' is a bit cynical, but if the general public are more security aware, we're happy :-)
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