"For more information about our ad-serving company or for your choices about not having this anonymous information used, please visit" [sic]
And wait, it gets worse. I quote for a bit further down section 1:
"Postal addresses, and other personally identifying information and data will be used to promote CIO and other IDG companies ‘ products and services, and may be rented and/or licensed to selected outside firms for promotional purposes. Offers for which the personally identifying information and data are rented and/or licensed for use and the users are required to target their offers carefully.
Telephone numbers of CIO print subscribers are used by CIO to collect re-qualification data and may be used by CIO, IDG and other IDG companies, affiliates and it's advertisers for promotional purposes. CIO may rent and/or license for use phone numbers to selected outside firms for promotional purposes. Offers for which the numbers are rented and/or licensed for use are required to target their offers carefully."
So, by participating in this "survey", I am opening myself up to 'carefully targeted offers' (read spam and junk mail) from third parties. Yippee. Just what I need.
Of course, I need not actually enter the survey to participate in the prize draw. According to the full rules, I can simply ...
"legibly print your name, street address, city, state, zip code, telephone number, complete e-mail address, and your full entry code URL on a 8.5” x 11” piece of paper, and fax to Claudette Sears at IDG Research Services Group, fax # 508-370-0020. Please reference “Sweepstakes Drawing – CIO Technology Management Survey” in your fax."
You know, it hardly seems worth it for the infinitesimal chance of winning a pair of headphones, not least because as an NZ resident I am not even eligible to win them. So much for their oh-so 'carefully targeted' email!